An annual giving program operates on three levels concurrently: Creating a positive environment for annual giving results from presenting a clear and compelling case. Whether your organization is initiating its first annual giving plan or you want to develop and expand an existing program, JWA can provide the expertise to expand your organization s donor base and increase the size of gifts. JWA will analyze your approach to individuals, corporations, foundations and community partners, and assist in developing strategies to improve your response from each group.