An annual giving program operates on three levels concurrently:

• Getting prospects to make initial gifts
• Encouraging donors to repeat gifts
• Helping donors to see the need to increase their gifts

Creating a positive environment for annual giving results from presenting a clear and compelling case. Whether your organization is initiating its first annual giving plan or you want to develop and expand an existing program, JWA can provide the expertise to expand your organization's donor base and increase the size of gifts. JWA will analyze your approach to individuals, corporations, foundations and community partners, and assist in developing strategies to improve your response from each group.

Jessica White Associates was very helpful in taking us up the next level in fund raising. Our annual fund is now headed in the right direction - up! The Board of Directors and staff feel very strong and successful in achieving our annual goals. JWA was well worth the investment of time and resources.
Ruth Ann Schroeder, Executive Director, Heritage Place
4550 North Illinois Street
Indianapolis, IN 46208
317/283-6662
fax 317/283-6669
www.heritageplaceindy.org