Chomping at the bit to expand your donor base?

If you ask any not-for-profit executive director this question, their answer would be "Of course!" But do they really need to expand? Do they already have enough donors to meet their needs?

The answer to both of these questions can be "yes." Everyone would like to have more donors, but how many organizations truly work to cultivate their current donor base to the maximum engagement possible? Did you know that it costs up to 10 times more to secure a NEW DONOR than it does to retain a CURRENT donor?

In the past, because of a booming economy and plenty of donors, not-for-profits have been able to get away with poor fundraising practices. In today's tougher economy, those bad habits won't produce. How can we help?